Brand central books and resources.

Brain Tattoos,
Creating unique brands that stick to your customers’ minds.
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target
audience. Brain Tattoos offers a practical approach—no complicated theories, marketing jargon, or boring babble—
that lets any business takes its brand to the next level.
Readers will:
- Master brand building on any scale in any industry
- Learn how to leverage limited resources creatively
- Develop the courage to break the mold and become truly distinct
- Discover ways to enlist customers and others as "brand ambassadors"
- Learn how to identify and deploy the most effective methods of brand communication
Karen is also fortunate to have some very awesome and extremely talented business pals. They provide professional services and priceless insight. Some have written books and all are brand savvy and forward thinkers. I highly recommend these folks and visiting their Web sites.
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International brand guru and author, Martin Lindstorm www.martinlindstrom.com Martin is one of the smartest brand guys around. His books include Brand Child and Brand Sense. |
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Author and marketing strategist, BJ Bueno www.cultbranding.com BJ is another cool branding buddy of mine. His book The Power of Cult Branding How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too) is full of great branding insight. |
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Research and branding insight man, John Winsor www.beyond-the-brand.com John has a unique approach to building brands and creating opportunities by combining ethnography, journalism and publishing practices. His book Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business, web site and blog are worth checking out. |
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The selling master and very funny guy, Jeffrey Gitomer
www.gitomer.com Check out his site, lots of cool stuff and much more on him. |
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The customer loyalty expert, Jill Griffin www.loyaltysolutions.com Want to keep customers? Call Jill right now. Author, speaker and fabulous shopping buddy too! |
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Fellow speaker, author and guy I look up to, Joe Calloway www.joecalloway.com Joe's book Becoming a Category of One, How Extraordinary Companies Transcend Commodity and Defy Comparison is a must and great read. |
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Change Agent, Seth Godin www.sethgodin.com Seth is great thinker and author of some of my favorite books including Purple Cow and Prize Inside. |
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Marketing Medic, John Moore and Brand Examiner, Paul Williams www.brandautopsy.com As marketing doctors, these guys diagnose marketing problems and prescribe strategic and tactical remedies for companies ailing from marketing illnesses. Check out their blog also. | |
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BuildingBrands.com www.buildingbrands.com BuildingBrands.com focuses on brands, branding, marketing and communications. It includes original articles, interactive learning games and also offers a free "Shared Learning" newsletter. | |
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The Audacity Group www.audacity.co.nz Mark is my pal in New Zealand. His company The Audacity Group is complacency-killing brandthinking for globally ambitious companies who understand that bravery is indeed the most competitive strategy. Proudly brought to you from the very edge of the world. Great brand reading here also. |
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Don The Idea Guy www.DonTheIdeaGuy.com Ideas that mean business... and MORE business! |
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Brandname Properties www.brandnameproperties.com Design, Packaging, Branding, & Marketing Strategy Brandname Properties is both a Packaging design group and also a book publisher. As a design group, they design packaging and have experience in creative marketing, branding, and brand imaging. As a children's book publisher, they write and produce illustrated children's books and games. |
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What Others Are Saying.
Branding, ideas, insight.
Karen Post demo
Karen on Bloomberg TV
Branding, ideas, insight.
- Five of the most important questions you should ask before hiring a Web development company.
- Creativity. Increase your ideas output by at least 50%. 5 easy actions that can pump up your creative muscle.
- Cross the border, brands change. So do relationships with them.
- The enormously underrated value of EASY and 5 questions you should ask
- Brandtown USA. The importance of destination branding.
- Brand Voice. The importance of adding sound to your brand sound should never be underestimated.
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